March update

I get a real buzz whenever we ship software. It’s the high-point of software development, and the payoff to the software development rhythm.

The early product planning, architecture and design choices involve a lot of thinking, research, discussion and debate. Progress seems slow, but the questioning is essential to later success. Early implementation often seems to stutter, as the entire team figures out what the design really means. Then implementation moves into overdrive as things become clear. Rapid progress is made. And then there is the final integration and testing of the software. Testing is a rapid-fire, full-contact sport. The team pours on the effort. Then you hit that magical threshold where you see the bug count decline rapidly even though you’re pouring on the testing. And you know you’re close to shipping.

The last few weeks have been incredibly busy. We’re well into the late implementation phase. The entire team is palapably excited about seeing our product take shape, and then shipping it to market.

At our company-wide meeting on Friday, our Head of Marketing, James Anderson, unveiled a new company name and identity. We’re now known as Future House. We have a product name and identity chosen, but that’s being announced in a few weeks.

On the development team’s wall is a project status sheet. Every time we complete a module, we color its box green. The rate of boxes turning green is accelerating.

I’m extremely excited about this development. We worked really hard on the architecture, infrastructure and design choices for this project. A lot of our choices have been appropriately conservative. But we made one or two bets that we think might pay off. We’re right on the cusp of seeing payback.

And my engineering & operations team have also been incredibly busy. Development teams attract greater fanfare, but in a SaaS platform, the discipline and foresight and skill of an engineering and operations team are critical. They’ve recently been focused on preparing the infastructure for our new offering, significantly reducing existing infrastructure costs, and performing some robust analyses of our reliability data which will result in new tools, practices and processes in order to make our new offering highly reliable.

As we power through the remaining development, integration and testing, the level of excitement within Future House is growing. We’re looking forward to sharing with you what we’ve been building.

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