Mogeneration goes social for price comparison

On June 29, I commented about the melt-down of the Australian Federal Government's Grocery Watch scheme. In that note, I contrasted the strategy of using information sourced centrally—from the retailers themselves—with a strategy of using crowd-sourced mobile information. I predicted that a development house specialising in social mobile media would incorporate crowd sourcing as a strategy for keeping pricing information fresh.

Turns out I was right. Because the development house I nominated in that article as likely to pursue such a strategy—mogeneration—yesterday announced the imminent release of a social mobile price comparison application that looks like it will do just that.

GetPrice mobile doesn't do groceries. But it does incorporate the predicted strategy.

Comments

[Tom Adams]

A small comment Loryn to clear up any potential confusion. Getprice is an application we have been developing for Getprice, it is not a mogeneration product. Thanks! Tom

[rogelio]

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