What is easy will be used

Prieur du Plessis demonstrates that what is easy will be done.

Prieur uses a Common Words display to determine the trends for the week. The image and commentary that follow is from The Big Picture blog.

A Common Words display from The Big Picture blog.
Prieur's commentary is as follows:

Next, a quick textual analysis of my week’s reading. No surprises here, with all the usual suspects such as “market”, “banks”, “economy” and “financial” featuring prominently. Although (interest) “rates” had some prominence, other key words such as “dollar” and “China” were relatively quiet.

The reason I'm calling this out is that it is obvious that this particular analysis doesn't achieve what Prieur du Plessis is seeking to do. The Common Words display shows the most frequently mentioned words in Prieur's reading over the last week. But what Prieur really wants is to find what is different about this week as compared to any other given week. Prieur is automating what is banal, but still attempting to perform the real computationally-intensive calculation in Prieur's own brain.

Which words are appearing more strongly than usual in this week's reading? That's the real analysis Prieur du Plessis wants to deliver; the real tool that should be being used. With such a tool, Prieur could detect weak signals—terms that are mentioned relatively infrequently, but whose frequency is trending at significantly higher levels than usual. That would enable significantly greater insight.

But the tool for that is not readily at hand. If that analytical tool were readily available and simple to use, Prieur would be using it.

This is a reminder for all designers of knowledge tools: What is easy will be used.

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